Let's flash back to a year ago -- to the last Echo Park Rising festival. I (Franny), along with our Market Manager Omar and our graphic designer Asif spent a great day meandering through all of the venues participating in that weekend's totally free and totally awesome music fest. I distinctly remember a recurring sentiment from that day: "Wouldn't it be awesome if Golden Road was involved in this?!?"
Flash Forward to today, when we can officially (and very enthusiastically) announce that Golden Road will be a proud sponsor of this year's Echo Park Rising happening all over Echo Park on August 15-17. This has been a project that our entire team has had a hand in; from marketing to public relations, sales, social media, and beyond. We are big proponents to local events, culture, and music and we thought "what better way than to serve local beer, too?"
For the uninitiated, Echo Park Rising takes place at multiple venues over three days including The Echo, TAIX, and Lot 1 Cafe. A complete list of participants can be found here. Golden Road will be the official beer of EPR and will be featured in their outdoor beer garden as well as inside TAIX's 321 Lounge which will be named 329 Lounge for the weekend!
But beer aside, EPR is all about the music. This year's lineup is bigger and better than ever and we cannot wait to boogie down to up-and-coming locals like Allah-Las, Together Pangea, and Wide Streets. Check out the full lineup here and stay tuned for some of our staff picks!
For a wider selection of Golden Road brews, visit our sister company Mohawk Bend where you can meet a few members of our team. They will be hosting live music during brunch hours from 9:30am-3pm on Saturday, Aug. 16.