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Golden Road to Sponsor Echo Park Rising 2014

Golden Road Brewing to sponsor the Echo Park Rising music festival Aug. 15-17

 

Let's flash back to a year ago -- to the last Echo Park Rising festival. I (Franny), along with our Market Manager Omar and our graphic designer Asif spent a great day meandering through all of the venues participating in that weekend's totally free and totally awesome music fest. I distinctly remember a recurring sentiment from that day: "Wouldn't it be awesome if Golden Road was involved in this?!?"

Flash Forward to today, when we can officially (and very enthusiastically) announce that Golden Road will be a proud sponsor of this year's Echo Park Rising happening all over Echo Park on August 15-17. This has been a project that our entire team has had a hand in; from marketing to public relations, sales, social media, and beyond. We are big proponents to local events, culture, and music and we thought "what better way than to serve local beer, too?" 

For the uninitiated, Echo Park Rising takes place at multiple venues over three days including The Echo, TAIX, and Lot 1 Cafe. A complete list of participants can be found here. Golden Road will be the official beer of EPR and will be featured in their outdoor beer garden as well as inside TAIX's 321 Lounge which will be named 329 Lounge for the weekend!

But beer aside, EPR is all about the music. This year's lineup is bigger and better than ever and we cannot wait to boogie down to up-and-coming locals like Allah-Las, Together Pangea, and Wide Streets. Check out the full lineup here and stay tuned for some of our staff picks! 

For a wider selection of Golden Road brews, visit our sister company Mohawk Bend where you can meet a few members of our team. They will be hosting live music during brunch hours from 9:30am-3pm on Saturday, Aug. 16. 

 

 

 

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Introducing... 2020 IPA to Benefit the L.A River

The latest brand in our Custom IPA series releases this week

 
Greenway 2020 artist rendering courtesy of Lean Arch, 2014. 

Greenway 2020 artist rendering courtesy of Lean Arch, 2014. 

This week we are eager to announce the release of our 2020 IPA, the latest brand in our custom IPA series. Brewed with the Greenway 2020 river project in mind, this red IPA clocks in at 7.4% abv and is a unique offering in our hop-forward custom lineup. 2020 IPA features an interesting combination of hops including Warrior, Palisade, Cascade, Chinook, Simcoe and Ahtanum. This is our first beer featuring the relatively unknown Ahtanum hop varietal which has characteristics that mimic the citrus and floral notes of Cascade and the piney, earthiness of Chinook. The result is a medium-malt bodied red IPA with citrus and pine notes, a slightly tropical twist, and a west coast-style bitterness.



This beer was created in partnership with the Los Angeles River Revitalization Corportation (LA River Corp) to help raise awareness for their Greenway 2020 Project. Greenway 2020 will breathe life back into a 51-mile stretch of the LA River by revitalizing public spaces, encouraging local businesses, and maintaining the waterway. Seeing as though the river is practically in our back yard, our team was excited to collaborate with this organization which hopes to complete their project by the year 2020. The art on our can design was created by our friends at Lean Arch and is a representation of the project’s futuristic renderings.

Cans of 2020 IPA will hit retail locations starting February 1st and will be available in cans and on draught at The Pub at Golden Road starting Thursday, January 30th at 5p.m. $1 of every pint and 4-pack sold at The Pub will directly benefit the LA River Corp. For more information on the Greenway 2020 Project, click here

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