Members of our team met up with our friends at Heal the Bay for a belated Earth Day celebration on April 26th at Santa Monica Beach. This was a special day for us as it was also the official launch of our summer seasonal Custom IPA, Heal the Bay IPA. After a couple hours of combing the sand for objects hazardous to the environment and marine life, we set sail for a mini pub crawl to neighboring Santa Monica-area bars who have committed to helping us with our project.
This first event was just the beginning of what will be a series of clean-ups our team participates in all summer long. Our next big event will be on June 28th where we'll meet up at Will Rogers State Beach in the Pacific Palisades. After the clean-up, we implore you to join us at Whole Foods Market in Venice for a clean-up after-party featuring our Heal the Bay IPA. A portion of proceeds from all Heal the Bay IPA sales will benefit the cause. Click here for full clean-up details and check out photos from Earth Day snapped by our very good friend Bernie Wire of Friends of Local Beer:
Not available on 6/28? We'll also be pulling our team together to clean up Manhattan Beach on July 19th! Visit www.healthebay.org to find out how you can get more involved and help us raise funds and awareness for this great eco-friendly cause by drinking Heal the Bay IPA!