As part of our commitment to local community, we teamed up with Heal The Bay in 2013 to make Heal The Bay IPA. A portion of the proceeds from the sale of this beer goes to the organization. Heal The Bay is an extraordinary environmental nonprofit based in Santa Monica and founded in 1985 with the mission of making Southern California's coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean.
In 2014, we extended our community outreach to raise awareness of the Greenway 2020 project by introducing another beer into our Custom IPA series, 2020 IPA. Greenway 2020 aims to connect 51 miles of the L.A. River—transforming it from a neglected, concrete riverbed to a connected, public green space by the year 2020.
In 2014, we became proud sponsors of Southern California's premiere all-female, banked track roller derby league. Founded in October 2003 by Rebecca Ninburg (a.k.a. Demolicious) and Wendy Templeton (a.k.a. Thora Zeen), the L.A. Derby Dolls are a league of more than 150 skaters and volunteers, divided into five teams.